Pay Per Click (PPC) is an internet advertising technology used to direct get traffic to websites in which an advertiser pays to a publisher when the ad is clicked on advertisement. PPC is known in another word that is called cost per click (CPC). Pay-per-click is used in Search engines mainly and it also used in Social media sites like Facebook, Twitter and linkedIn etc. Digital Arrow is a digital Marketing Company that provides PPC services for small business for effective leads to Sale Companies product and services.
What is PPC and how it works?
As above mentioned Pay-per-click (PPC) marketing is a way to provide fast information and awareness for product and services using search engine advertising to generate clicks to your website, rather than “earning” those clicks into sale your product and services.
When a visitor clicks on your advertisement to go to your landing page or website, you pay the advertiser for each time the ad is clicked. The amount may vary based on how your competitors’ bid for the same ad placement. This auction happens real-time.
Now a day Google search engines is a very popular search engines that every day billions and billions user using to get fast information for sale and purchase products and services
Types of PPC
- Search Engine advertising – AdWords and Bing Ads
- Social Media advertising – Facebook, Twitter, LinkedIn
- Display advertising
- Remarketing or Retargeting PPC advertising
- Affiliate marketing
Search Engine advertising/Search engine marketing
is one of the most common types of pay-per-click (PPC) advertising. Providers such as Google AdWords and the Bing Network produce an display your ad to users who search for determined keywords. You set going on campaigns by writing ad copy, selecting relevant keywords and choosing a conventional landing page of your site.
Social Media advertising:
If connecting new customers socially is your preferred option and then achieve desired goals then social PPC might be for you. You can place your ad in your approach demographics newsfeed, or in their social hangouts. You can make social media advertising on various social platforms but the main ones are Facebook advertising, Twitter and LinkedIn. With a wealthy social advertising strategy, you can build up your brand attentiveness in a super shareable mood. You never know, your advert may just go viral!
Display advertising reaches 80% of Internet users. It generates higher impressions by displaying attractive pictures and text of products. Display advertising shows your adverts across the Google partner websites. Targeting for display advertising differs slightly in that you choose who sees your advertisement. You can pick your precise plan to target people that have visited related industry websites to pretense your advertisement. This enables you to fine tune who sees your adverts and where they are displayed to get the most out of your investment.
Remarketing or Retargeting PPC advertising
Generally 1- 2% of your visitors decide to purchase or contact you to enquire about your product and services, a retargeting PPC advertising program follows your potential buyer after supervision away your site and offers them an incentive or reminder to compensation to obtain your product.
Based on cookie technology, as your potential buyer goes anywhere on the Internet that is part of the ad network, they will be served up an ad that can be targeted to what interests them. Retargeting gets you in front of your buyer giving them a second, third and fourth chance to covert sale.
Affiliate marketing uses a performance-based payment model, eg. Cost per Action or Pay per click – in which payment is closely aligned with results. Affiliate marketing programmers can be set up and managed in house or alternately outsourced to a third party provider, eg affiliate networks.
How Can Digital Arrow help to grow business by PPC?
Digital Arrow is a Digital Marketing company here is a professional team working for running affective ppc marketing with cost effective prices. Trust to build brand and boost your business fast with Digital Arrow Services.